Social media is no doubt the new-way of marketing your business and staying connected with family and friends across the world. It is not a big deal to just have a website these days; most business owners do. The new exciting wave in marketing and reaching your ideal client is in having a presence on the top social media platforms and connecting with your ideal customers there. Maximizing the visibility of your brand.
Twitter is great for news and real-time buzz. But Instagram is now bigger, and according to new data, it’s the definitive place to be for brands who want to engage with their communities.
In the latest social media news according to a New York Times article, Instagram announced that it now has 300 million monthly active users, up 50 percent in just nine months.
That makes the service, a photo- and video-sharing app owned by Facebook, more popular than Twitter, which had 284 million monthly active users as of the third quarter. More than 70 percent of Instagram’s users are outside the United States, the company said.
Instagram’s rapid growth, while impressive, is hardly surprising. Visual posts, and especially video, have become the hottest growth area in social networking. With this exciting news of Instagram currently being more popular than Twitter, (You can follow along here and double-tap with us!) is your business there? It makes sense that you give your business a presence on this fast growing global social media platform. Remember, people are visual and visual content gets more engagement than text status updates. You've heard the saying “a picture is worth a thousand words”.
The number one social media platform, Facebook, has been changing its news feed over the past year to better showcase video content, and Twitter is focusing more on building up its Vine short-video service. Advertisers are also demanding more video options, and online services are hustling to meet that demand.
Instagram users are highly engaged with the service, with users interacting with posts at 18 times the rate they do with Facebook posts, according to a report issued last month by the research firm L2.
If you would like support with setting up your Instagram page or maintaining your social media marketing, let’s chat. We would love to help you grow your brand visibility and increase profits! Schedule your free discovery session here: Business Marketing and Support Strategy Session.