Instagram Stories are the biggest growing thing in social media right now. What are they?
These are photos and videos that you can post on your Instagram account and share with Instagram users. Instagram stories will ‘disappear’ after 24 hours unless you save them as highlights, rather than being saved to your account grid.
This might seem like small or unexciting new feature for the platform but actually, it represents a bold step into the future for Instagram and a massive opportunity for marketers.
Why Instagram Stories Matter
Instagram Stories essentially give you a new way to communicate with your audience that is a lot more direct and immediate, which will right away help you to increase engagement with your audience.
This is because it makes your audience feel more as though you are speaking to them directly. By sharing a photo, video or going live, your audience feel almost as though they are being ‘brought along for the ride’ and almost as though they are there with you. It's that instant gratification.
What’s more, is that the temporary nature of the content will make it immediately more exciting because it will be time-limited. That means that if your viewers don’t check it out quickly, then they will risk missing it entirely!
Another thing to consider about Instagram Stories, is that they will appear right at the top of your viewer’s feed – thereby ensuring that they will be much more likely to see it.
Another big thing, as I mentioned in my blog title, Instagram tests letting users post Stories directly to WhatsApp. Now, that is big news because WhatsApp, owned also by Facebook is a major player in it's own right. Several entrepreneurs use the app to connect both for business and personally.
To read the full details on how Instagram is testing out sharing stories to WhatsApp go to: Techcrunch.com.
For more Instagram resources check out our Done-for-you Instagram Stories Templates and come back to our blog often for more posts, tip and resources for growing your business using Instagram.
Do you use WhatApp? Will you be sharing your Instagram stories? Please leave your comments below. Follow us @macswomen.