Leveraging Social Media

Building a strong online presence today is essential. You want to be using twitter, facebook, linkedin, youtube and blogs to name a few of the more common options. As a business owner you are aware that there are many social media sites available to connect and share with your target audience.  Below are 4 simple ways you can leverage social media: 

1.    Connect with your target audience in existing communities
        
2.    Create your own communities

3.    Accelerate your message distribution

4.    Conduct Market research

Choosing social media options that are relevant to your industry and business  is an effective way to connect with your target audience.  Mashable’s article 350 social networking websites is a must read list of social media sites. For business owners here is a list of their business networking & professionals social media sites:

• AdvisorGarage – It is an online directory of advisers who are willing to assist budding entrepreneurs.
• Decorati – An interior designer community enabling users to post items for sale and for exchange.
• DoMyStuff – A good site for working professionals looking to find online assistants.
• Doostang – An invite only career community for professionals.
• ImageKind – ImageKind is a community and marketplace for professional artists.
• Jigsaw – An online business card networking directory for users to establish contacts with each other. Each business card is listed with an email id and a contact number.
• Konnects – Konnects enables members to create their own professional networking communities.
• Linkedin – LinkedIn is a professional social networking website for business users, one of the most popular such sites out there. Some aspects of it are free, but many are paid.
• mediabistro.com – mediabistro.com is for professionals in content or creative industry..
• Ryze.com – A site for establishing new connections and growing networks. Connections for jobs, building career and making sales.
• Spoke.com – Spoke offers access to business network of over 40 million people worldwide.

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