Maximize Business Sales by Going Mobile

A bulk of your customers now are using smartphones. In fact, they don’t just own a smartphone, they have a co-dependent relationship with them. Most people nowadays feel lost without their smartphones.  During a mobile marketing talk by Ellen Williams with Constant Contact at the MACsPerfectPitch event, she noted that most people keep their smart phones with them for up to 22 hours per day, we were all inquiring about the other 2 hours! 

With that said, the rapid growth of the smartphone and mobile market has made many business owners revamp their website and rethink their overall online marketing strategies. 

And to be able to cope up with the ever growing mobile market, your business and its offers should go mobile, too.

Following are some of the basic tips you need to consider for your mobile marketing strategy:

• Optimize your business website for mobile devices. You can create a subdomain of your site that’s specifically for mobile devices. 
  
  Two examples: m.facebook.com and m.youtube.com. These two websites are much lighter and easier to load than their desktop version. Although they don’t have the full functionalities of the desktop version, such as built-in chat for Facebook and upload option for Youtube, you can pretty much do the basic browsing and updating.   

• Go for a responsive website theme. You can also revamp your site so that it is responsive. Meaning the layout and size of your website can adjust to the different screen sizes of mobile devices from which it is viewed. 
  
  Time.com revamped their site recently and their new layout is now allowing their mobile audience to view and browse their site more conveniently.
  
  
• Build a mobile app.  Creating an app can help boost brand awareness, provide better customer experience and, ultimately, strengthen customer loyalty. 
  
  Say, you are in the restaurant business; aside from having an online website, you can also have a mobile app with the following features:
  
     -An interactive menu with descriptions and pictures
     -Booking and automatic confirmation
     -Discounts, rewards, coupons or loyalty programs
     -Geo-location provision of nearest restaurant/branch or detailed directions to the nearest restaurant
  
  You can hire a freelance mobile app developer to do this for you or you can employ the services of web and mobile development companies.
  

• Offer mobile coupons. Customers love discounts and coupons! Offer coupons through text or through your site. You can make use of local-targeting to target customers near your place of business. It might just be the incentive they need to get them to stop by and do business with you.
  
  You can start creating your coupons on Local.com or Coupons.com.

Over to you..

Are you maximizing your sales by tapping into the mobile market? Have you revamp your site yet to make it mobile friendly? Please share your thoughts and comments below.