Even if your contents are always new, if you’re offering your readers the same kind of content every single day, they’ll eventually become tired of reading your blog. You need to develop a content marketing strategy that makes use of the 5 different types of blog contents.
1. Information Content. At least 50% of the content you produce – articles, videos, podcasts, infographic, presentations, etc – should be informative. This includes articles that provide expert opinions, views or advice about the niche you are in. You can also share industry-related news and trends on your blogs. The purpose here is to establish your blog as the go-to resource when it comes to information and news in your industry. 2. How-to Content. At least 30% of your content materials should be dedicated to teaching readers on how to do something. Say if you are a social media consultant, articles like how to setup and optimize a Facebook ad campaign or how to create a Google authorship account are great ways to show your expertise in the social media domain. Video tutorials are also great for this type of content. 3. Conversation-starter Content. One way to go about this is to post an article about a current trend in the industry. Hot trends are big on starting a conversation. You can also write about a problem in your industry and ask your readers their opinions or thoughts. The aim here is for your audience to join in the conversation or for your content to get shared. However, remember that the tone of your blog should be conversational rather than controversial. Controversial contents attract negative comments or energies, you want to avoid that as much as possible. 4. Inspiring Content. You should also not forget to create content that aims to inspire readers or make them feel good. It can be an article on self-esteem or self-improvement. It can also be in the form of an image like our Thursday tweetables. If you want to connect with your audience on a more personal level, write inspiring contents. Customer success stories and testimonials also belong in this category. 5. Entertaining content. Everybody loves to be entertained. If you want your audience to love your business even more, associate your brand with light, happy and funny materials. Create blog posts, videos, podcasts or presentations that are professional yet entertaining. Over to you.. Do you offer your readers variety in terms of blog content? What types of content do you normally post on your blog? We would love to hear your thoughts through the comments section below.
26 Comments
7/8/2018 12:23:49 am
Thanks for your post! I am trying to put a variety of content on my blog and recently just added a "blogging bootcamp' section to share the things I'm learning about blogging with others.
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7/8/2018 01:54:07 am
Thanks for your comment and what s good idea! There is a lot that goes into running a successful blog, so it nice to get various points of view!
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7/8/2018 05:06:08 pm
Great tips for content creation! I think I've been getting a little too caught up on the informational and how to posts. I need to remember to add in some fun!
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7/8/2018 06:46:10 pm
Thanks for sharing your ideas. My blog is definitely not light, happy and funny, it's about coming off medication so it's quite the opposite really...
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Amber
7/8/2018 08:53:11 pm
This is a good reminder post. I know my blog I have trouble posting informative/how to articles. Need to do that more
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7/9/2018 04:47:15 am
I think I need to go back to more inspiring and more how to. I enjoy doing the entertaining stuff. But I also still need to occasional be a bit more vulnerable and share more of me.
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Larrisha
7/9/2018 08:39:47 am
Thanks for the inspiration. I set goals for the month of July to be more consistent with my blog. My blog is about couponing only and I need to focus on other ways to gain more followers.
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katrina m gehman
7/9/2018 01:23:22 pm
great tips. i try to keep my nitch but i like to branch out once in awhile
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Princess Quinn
7/9/2018 02:20:01 pm
These are really good tips. Mixing up some different contents make the blog more interesting for the readings.
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7/9/2018 04:38:09 pm
I do mix-up the types of content I provide on my blog and I think that my readers love it. I have a good mix of how-to, information, and conversation-starter content.
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7/9/2018 06:15:00 pm
This is a great set of ideas and highly useful information. Sometimes we get stuck writing in one type of direction, so having a break down of omni-directional marketing is so important these days. Excellent reminder, and awesome share!
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7/9/2018 10:21:58 pm
What a great post! I think this a wonderful way of thinking. Thanks for sharing! :)
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Ada
7/10/2018 03:14:01 am
Such a great post! Information and How to content seem to be the content that works the best for me!
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blair villanueva
7/10/2018 07:11:53 am
Mine also have many kinds of contents. Aside from travel hacks and hotel / resorts reviews, I also share tips, tutorials, etc. Putting yourself to the shoes of your readers helps what content you can produce for them.
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7/10/2018 09:24:49 am
What a great list of tips for content creation! Lots of bloggers could really use these ideas! Thanks for sharing this. :)
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7/10/2018 10:53:52 am
This is a great list and something I can use to make sure Im on the right track with my own blog !
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7/10/2018 04:13:23 pm
This is a great post! so helpful! How to content is so great and i have noticed that it does drive a lot of traffic!
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7/10/2018 04:23:24 pm
Great advice! I think it's so important to have a real mix of content on your channels, I prefer to read lots of different kinds of posts!
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7/10/2018 05:05:24 pm
Yes agree, mixing up different contents always make your blog interesting and intriguing. Proving same thing can easily bore your readers.
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aurora
7/10/2018 08:47:43 pm
I usually post tutorials on my blog because I like to teach. :D As far as entertainment goes, I suck on those. haha
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