Monitor Your Online Brand Mentions Using These Free Tools

Want to know if your brand is being talked about on Facebook, Twitter or blogs? There are great tools that you can use right now that will alert you or let you know every time someone mentions your name or brand. Did I also mention that these tools are free?

That’s right! These are free tools that can’t only help you keep track of any mention of your online brand, but also great with managing your online reputation. Try them today!

Google Alerts

Google Alerts is one of the (relatively) oldest and most reliable free tools out there when it comes to monitoring your online reputation. If you haven't used it, you should definitely try it right now if you want to see how your brand is doing around the World Wide Web.

This tool is also very easy to use. Just go to http://www.google.com/alerts and type in your search query (brand name) and choose how you want the results delivered. You can also create your own alert system wherein you can receive daily email alerts sent directly to your email address.

Kurrently

This is another tool that is worth your time to use and see what people are saying about you online. Kurrently is as user-friendly as Google Alerts providing you with real-time, relevant results of any mention of your brand name, both good and bad, and allowing you to respond appropriately.

MonitorThis

This is a very interesting tool that allows you to monitor your brand mentions on 20 different major search engine feeds at the same time. Go to http://alp-uckan.net/free/monitorthis/ and enter a search term (company name) and click “make monitor.opml” button to generate a file.

Once you have the file, which is a list of rss feeds in OPML format, hit the select all button, then copy and paste it into your feed reader. All mentions of your brand online from that point forward will go straight to your feed. 

SocialMention

SocialMention works like Google Alerts for social media. It is designed for real-time social media monitoring and performance analysis, gathering an extensive amount of information such as where and how your brand or name of your organization is mentioned online.

You will find an enormous amount of data collected from across different social media channels such as blogs, social networks, bookmarking, video submission sites, and many more.

It’s fast and easy to use. Simply go to http://socialmention.com/ and enter your business name and hit search. You can also create your own account so that you can receive a daily email alert.

SocialMention, however, is still doing some needed improvements to their free service, as irrelevant results would also appear in their SERPs. But the tool is showing a lot of promise.

Now over to you…

Are you currently using a monitoring tool to keep track of your brand mentions? Is it helping your business? Share with us, leave your thoughts in the comment below.