Pinterest is pretty much a huge part of our content marketing and social media strategies at MACs Women’s Group. We love it and the many benefits it offers to our overall growth, which are just some of the great reasons why we’ll never get tired of singing its praises.
When it comes to social media, Pinterest is a juggernaut that won’t stop getting better and bigger every single day, which is great news for us webpreneurs and small business owners. If you haven’t fully utilized it to build your business, you’re missing out on plenty of golden opportunities.
To get you more excited about Pinterest, here are some more excellent benefits that will make you fall in love with Pinterest all over again:
Bigger than Facebook when it comes to ecommerce traffic
According to a recent survey conducted by Gigya, a leading social media login provider, Pinterest now surpasses Facebook when it comes to e-commerce sharing. Pinterest bags 41% of the ecommerce traffic compare to Facebook’s 37%.
One of the key factors highlighted for Pinterest’s emergence is that it’s easier to use and understand. People can easily sign in and share favorite images and interests with other users.
Another major factor is that Pinterest is more focused on the discovery of interesting things, compare to Facebook which is centered on discovering people.
More relevant contents
Pinterest may not be as big as Facebook or Twitter when it comes to the number of users, though it’s continuously growing every day, but when it comes to relevancy of content being shared by users, the competition is as tight as it gets, which tells us a lot.
Moreover, the pins and content found on Pinterest remain relevant for months, or even years to come, as compared to tweets which are only good and interesting for an hour or so.
Great for Mobile Users
If you’re an iPad user, chances are you’re an awesome pinner or at least a frequent visitor to Pinterest. According to another research conducted by ShareThis, the leading top channel frequented by iPad users doing social activities on the tablet is Pinterest.
The number is a staggering 50%, which shows a huge volume of pinning and sharing happening on Pinterest by iPad users.
Again these are just some of the fantastic highlights, backed by actual studies conducted by leading experts in the field, which Pinterest users are now enjoying.
How about you? What’s your best experience using Pinterest in your content marketing? Share with us in the comment section.