So you have been mulling over the idea of marketing your small business online. You have decided it is time to position your company in the competitive, potentially lucrative online space. You want to start right away but there’s just a little glitch, you don’t know how to begin. Relax. These tips are geared to new business owners and online business women who have not been achieving the traction that they desire for their company but who want to successfully promote their business and join in the competitive, virtual online space. First things first, acquiring a good understanding of how online marketing works and some creativity will give your business a new marketing attitude, and enhance your capabilities of joining the list of the most successful women entrepreneurs online over time.
Why market online? It is no secret that the web is a non-stop global environment that offers a wide database of marketing potential for any business. Seeing as it offers tons of information, women entrepreneurs can easily find out the right market and the buying behavior of their clients. Consequently, if done properly, online marketing remains the most affordable and fastest way to market your products and services. Having said that, you have very good reason to seriously consider positioning your business as an option for clients by using online marketing effectively.
Do what you are good at. To start, research the various online approaches, there are many, and determine which ones fit you best. All too often, during discovery sessions with clients, they share their passion for writing, it is a creative outlet for them; however, they did not consider including a blog on the website. If you like writing, then blogging might work well. Sharing valuable content is an excellent way of giving information online. If you want to focus on connecting with people, then you would do well with social media marketing. Social media outlets such as Twitter, Facebook and LinkedIn are excellent platforms to share those articles you so enjoy writing. Not a writer? Using a content writing service is an affordable option. Keep in mind that those who succeed with online marketing implement two or three of the many approaches available and use those techniques to help with building their online credibility, hence their business.
Know your targets. Knowing how your target audience uses the Internet is a big plus. Do your prospects look for and read product reviews, or do they prefer watching online videos? Knowing what your audience responds best to will help you decide which marketing approach is more practical for your business. Maybe creating short videos, vlogs, sharing tips or information about your products/services would make the most impact with your audience, which you could also use to drive traffic back to your website from other sites like YouTube or Vimeo.
Time is important, indeed. A big factor to consider with online marketing is time equity. How much quality time you can devote to your online marketing project will affect the outcome of your overall online campaign. The more time you spend marketing online, the more chances you have of gaining a foothold and thus placing your business in a desirable, competitive mode.
Look for a business model. A little research about the strategies and tactics of successful entrepreneurs in your industry will help. You might be aware of business owners in your industry who are making their mark online at the moment, taking a look at their model could be a good approach. Brendon Burchard talks about modeling in his book, The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, he shared how as he was learning in industry and developing his brand, he was subscribing to influencers newsletters, reading their blogs, and even emailing them personally; if there was a fit, for joint venture partnerships. Who knows you could do the same for your business and develop strategic partners or even your mentors. Who knows, right?
Build Something Simple. With all the information that is available some entrepreneurs get overwhelmed and hesitate with taking action. Don’t over think the process. You can begin by writing the simplest blog or building a simple website. Don’t rush yourself or mentally overload; take time to enjoy what you are doing. Those who master online visibility invest a lot of time learning; they enjoy taking their time with understanding SEO and viral marketing. If you are not fascinated by investing hours into learning about SEO and online marketing, hiring MACs Women to support you with your online visibility is always an excellent option. In time, you will begin noticing that you are gaining traction when prospects start sending you emails and responding to the information you share. Remember, there is always someone looking for your know-how so share confidently and often.
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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