It’s no secret that social media has revolutionized the way businesses interact with their customers. Platforms such as Twitter and Facebook have made two-way conversations between brands and consumers a societal business norm.
Hopefully, your brand has successfully integrated Twitter and Facebook into its marketing plan. If your company has done that, it’s probably ready for the next step (and wave) in social media: PINTEREST.
Pinterest is “a content sharing service that allows members to "pin" images, videos and other objects to their pinboard (www.pinterest.com).” Members use Pinterest to redecorate their homes, plan weddings, discover new recipes and more.
That said, you’re probably wondering: why is Pinterest good for my business? Three words: engagement and sales.
The secret to Pinterest: create boards that develop interest in your product and your brand. It’s not just about showcasing your brand’s identity; it’s also about capturing your costumer’s identity and appealing to their interests. Companies such as Sephora and Burberry have mastered this secret, and after reading these three reasons why Pinterest is good for your business, you’ll want to master Pinterest, too.
1. People are visual. People are inherently visual and Pinterest has the potential to appeal to many different emotions that are roused through visual stimulation. If the emotion is strong enough, it will influence consumers to engage with the brand by repining or liking a picture, or purchasing the item.
2. Humanize your brand. People support services, people and issues they identify with. On Pinterest, you can create an image of how you want customers to see your brand. Not only can you pin photos of what products your brand offers, you can also pin photos of the types of people your brand offers. Behind the scenes snapshots of your brand makes your brand more real.
3. Encourage click through. Every marketing effort has an underlying goal: return on investment. Pinterest is a great platform to spur organic click through and raise sales. Link your pins directly back to your brand’s website. When followers see an image they like and they go to repin it, they can click on the picture and voila they’ve landed directly on the product page to purchase it.
Pinterest is a new resource that many brands haven’t begun to own yet. As you continue to establish your brand online, consider the benefits (and originality) a site like Pinterest can offer your brand, your marketing efforts and your ROI.