The digital era has allowed for an overcrowded and noisy marketplace where business success depends largely on how well you can break through the noise and make your business stand out. Women business owners are often insecure and unsure about why and if their business is better than others and have no idea what their unique value proposition is.
Definition: Unique Value Proposition (UVP) is a marketing term that describes what makes a product or service more valuable or beneficial than others in a similar category. Some examples of these might be innovation, price point, and accessibility.
At MACs, one of our unique value propositions is the promise that we will provide the tools and resources a women entrepreneur will need to grow her business at an affordable price point. Many of the women we work with have small businesses that they are looking to expand and we are committed to ensure they have the tools and resources that they need available.
It can be difficult to organize your thoughts and all the elements that make your business unique into a few sentences but below are some starting points.
1. Who is in your target market?
Your target market and audience is very important to consider when making any decision about your business especially in marketing. What are their challenges and what solutions can you bring to them?
2. What is the #1 benefit or advantage of your product or service? When describing your product or service to your target market, consider it an elevator pitch. Make sure you communicate: what you do or sell, why it is important and how it will help your audience. Being clear about this is the way to draw in your audience.
3. Remain untainted. Find inspiration from everywhere but those in your industry. The Internet makes it easy to go from benchmarking to replicating. Build your interests into your business to give it its own life, identity and tone. Nothing is worst than being a carbon copy of something or someone else. Be you! No one can be you as good as you can.
4. Share, socialize and send. Once you have developed your unique value proposition, be sure to spread it across all of your platforms, especially the digital ones. Include it in all your messaging so that no matter how a potential customer or new visitor interacts with your brand, they are clear on what it is that you offer and how it is different from the rest of the business in the marketplace.
Just because of who you are, your thoughts and personality, you already stand out in someway. All women entrepreneurs online are aware of how important marketing via multiple channels is for business success, just focus on sharing your uniqueness and from a place that is naturally you. If you were to ask your friends or peers what would they say comes to mind about you? Are these things reflected in your business?