Twitter has a big impact on your relationship-building campaign. If you know how to approach this social media platform the right way, you’ll be able to see an increase in your leads and conversions. The question now, is how do you effectively keep up with this fast-paced social media platform? Will tweeting 30 times a day give you the results you want?
Here are some tips on how you can make your tweeting more effective:
Schedule and monitor your tweets. You don’t have to keep logging in to Twitter every 30 minutes or so just to send out tweets on a 30-minute interval. That’s just not efficient.
You can save more time if you schedule tweets a day or two ahead. And by knowing you have enough content to cover the next day, you give yourself more time to monitor engagement of your tweets. Bufferapp and Hootsuite are just two of the many scheduling platforms that you can use.
Keep tweets short and sweet. In order to make sure that the keywords, hashtags or links don’t get deleted, keep your tweets in the RT Safe Zone. This means that you give room for anyone who wants to re-tweet you via “RT @handle” to do just that. Don’t use up all 140 characters, leave out 10 or 20 of them for possible RTs.
Engage and reply. Your Twitter presence is not measured by the number of tweets you send out, but by the value they provide to your followers and the engagement they create.
Yes, you can reply “thank you” to people who followed or re-tweeted you, but you also have to make sure that you reply to tweets that really matter such as questions or negative comments.
Twitter users are more likely to buy from companies that answer their questions. So when you know the answer to a question don’t hesitate to answer it.
Over to you..
Are you practicing the three tips above?
Are you scheduling and monitoring your tweets? Do you make sure that every tweet you send out falls within the RT Safe Zone? Do you reply to questions and negative comments? To make sure you are not missing any steps when marketing your business on Twitter, get a Framework for Success: The Ultimate Twitter Planner now.