Some Things You Should Know Before Making a Video for Your Business

Videos are the newest craze in business advertising and PR. Creating a video for your business enables you to showcase your products or services in an easily viewable format. They also will put a face and voice to your business, particularly if you work exclusively online. In addition, studies show that online shoppers who view videos are nearly twice as likely to make a purchase as non-viewers. On Facebook, videos are shared 12 times more than links and text-based posts combined.

While major corporations have the resources to hire outside filmmakers or purchase high-end video and production equipment, most small businesses do not have those kinds of funds. There are, however, many ways you can create good video content on a low budget. You just have to know how to start! We've provided some basic guidelines to assist you in your creation of a video for your business.


1. Get inspiration!
Look online for other business's videos. Depending on what companies you are looking at, some videos may include professional touches that are outside your budget, but that doesn't mean you can't get inspired from them! You will pick up tips on what looks compelling in a video, style choices, sound and lighting, camera angles, and more. When you can, integrate the elements you like into your plan for your business's video.

2. Get organized!
Before you start any business video, sit down and iron out all the details to the plan. Shooting a video does not just involve setting up a handheld video camera and having someone talk into it in a spare room of the office. 
This organization includes, but is not limited to:

• writing a script
• location
• audio and sound
• lighting (here's a great video about how to inexpensively light your video)
• editing and post-production
• search optimization

If this list sounds daunting and you are still feeling unsure about producing a good video for your business turning to this online directory of video producers. Curated and maintained by a company called Wistia, it's an excellent resource for finding video producers. 

3. Prioritize your shoot!
Don't schedule your video shoot on the same day as something else exciting or out-of-the-ordinary, like a conference or a luncheon. The logic here is that shooting during this event will create an exciting and interesting end video. The truth? Shooting a professional marketing or business video requires a controlled, calm environment as well as your full attention. Dedicate the entire day to the production of your video; you will thank yourself later.

4. Promote your video!
In addition to linking your video to all your social media sites and your business's blog, post it on both YouTube and Vimeo. Carefully choose the title, description, tags, category and keywords that properly describe your business. Consider what your customers may type if they were looking for a product or service like yours and tailor your content to this. Also, choose a thumbnail that best represents your video and will encourage visitors to click. On YouTube, fill out the location of your business/video on the map. This can help users locate your business quickly and easily.


Making a video for your business is a fantastic way to gain attention and traffic. The reward for your business will be great and the cost minimal if you do your research right. Also, once you start making videos, they will become easier and easier! Start small and work your way up. Online video works! 

What have your experiences been with making video content for your business? Is there anything you've learned on the way that you wish you knew in the beginning? Let us know in the comment section below; we'd love to hear your thoughts!