Many small business owners focus more on marketing strategy, creating new products and meeting new potential clients to ramp up sales. These are all very important business activities that immediately impact profitable growth of your business.
But this doesn't mean that you should let those other aspects of your online presence suffer. Read on below and discover our three smart steps to take if you want to optimize your web presence and create a strong flow of leads for your sales funnel.
1. Set-up Google+ page for your business
Top industry thought leaders like Guy Kawasaki predicts that Google+ will be huge this year and the next when it comes to positioning your online business. Not only does Google+ features Google Maps app on smartphones and tablet operating systems, it allows you to optimize your Local Business Page as well which could be vital for your business.
Your Google+ page will feature essential information about your business, photos, videos, and many more. Unlike Facebook page, Google Local Page allows a wider exposure to Google+ users who are interested in your business.
2. Revamp your website
Find time today to take a closer look at your business website. Put yourself in the shoes of your ideal customer who just visited your site for the first time. Do you find the site interesting, professional-looking or highly engaging? You may need to give your website a facelift.
Check the landing pages and make sure they remain updated. Add new photos, videos or other appealing web elements that encourage engagement and make your visitors stay longer and come back for more.
3. Build your tribe
Keep building your community and nurturing existing relationships. Show plenty of appreciation to your followers and fans on your social media pages. Organize a business meetup and share business tips with them. Make them feel welcome and recognized.