Every business needs new customers in order to grow, but don’t ever forget that your easiest source of new revenue are still people who already know your company – your existing customers. Here are some tips on how you can effectively market additional services and master the art of upselling.
1. Talk with your customers. If you have a sales team, have them engaged the customers by chatting them up instead of just reading scripts. Talking to customers is an opportunity to help you learn what they are interested in or whether they are encountering an issue your product or service can solve. This will help you turn a single sale into a much bigger one. 2. Strike when the iron is hot. Understanding the sales cycle is very essential when upselling. This means that you should know the best time to market additional services. In most cases, it is when they have already agreed to buy your primary offer. The customer’s already in the mood to buy so they are more likely to buy additional offers you upsell. As mentioned above, chatting the customers up will help with the upselling. 3. Offer complementary products or services. Don’t upsell bikes when your customers are buying grapes. To ensure success, only upsell products that are related to the primary product that the customer purchased. Say, if your client sign up for a 30-minute social media consultation, you can offer him or her your InstaVIP social media package. If they’re buying printers, they’re more likely want to buy ink. 4. Offer customers a range of options. Provide a range of upsale options to cater to the different needs and capabilities of your customers. You may have customers who can’t afford your VIP social media package so offer them a much affordable option like access to your private group. 5. Explain the benefits. When upselling to customers make sure that you’re not selling the product but the benefits of the products. This is to show them that their purchase will be worthwhile and can actually fill a need. Final Thoughts Even your most loyal customers may not be aware of all the products and services you offer, you need to remind them every now and then about your offerings. You can send an email blast to announce the launching of your new products, announce it on your website or upsell to them when they call you to buy something.
9 Comments
7/16/2018 02:50:38 pm
Great tips for upselling customers! Do all of these things with giving true value in mind and it can be so so successful! Thanks for sharing.
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Amy
7/16/2018 03:18:02 pm
This is a great guide to help you learn how to up-sell to your customers, wonderful tips!
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7/16/2018 06:36:42 pm
This is such a great post! I am currently re thinking my products and this is such a great new way to re think my current offering! Thank you so much for sharing!
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Chanelle
7/16/2018 10:11:25 pm
gosh, there's a lot more than meets the eye when it comes to upsetting customers that I did not realise. A good little read here!
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Alyssa Bouma
7/17/2018 12:12:10 am
upselling is definitely an art form, and one that i haven't mastered yet! these are great tips!
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Kaylee Caraway
7/17/2018 12:38:22 am
I am so glad I stumbled upon this post! It is full of so much great information and food for thought! Thank you so much for sharing how to upsell your clients!
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Lynsey Schweizer
7/17/2018 12:39:33 pm
Such a great post! These tips definitely work to help your customers get exactly what they need. Upselling takes work and this post makes it easier!
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7/17/2018 09:56:20 pm
Good tips on up-selling clients! I'll have to think about some of these ideas!
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