Social Media Marketing and Management | Grow Your Business Online

  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • SHOP
  • BLOG
  • Schedule a call
  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • SHOP
  • BLOG
  • Schedule a call

The Art of Upselling: How To Make Your Customers Buy More

4/22/2015

9 Comments

 
Art of upselling How to make customers buy more
Every business needs new customers in order to grow, but don’t ever forget that your easiest source of new revenue are still people who already know your company – your existing customers. Here are some tips on how you can effectively market additional services and master the art of upselling.

1.       Talk with your customers. If you have a sales team, have them engaged the customers by chatting them up instead of just reading scripts. Talking to customers is an opportunity to help you learn what they are interested in or whether they are encountering an issue your product or service can solve. This will help you turn a single sale into a much bigger one.

2.       Strike when the iron is hot. Understanding the sales cycle is very essential when upselling. This means that you should know the best time to market additional services. In most cases, it is when they have already agreed to buy your primary offer. The customer’s already in the mood to buy so they are more likely to buy additional offers you upsell. As mentioned above, chatting the customers up will help with the upselling.

3.       Offer complementary products or services. Don’t upsell bikes when your customers are buying grapes. To ensure success, only upsell products that are related to the primary product that the customer purchased. Say, if your client sign up for a 30-minute social media consultation, you  can offer him or her your InstaVIP social media package. If they’re buying printers, they’re more likely want to buy ink.

4.       Offer customers a range of options. Provide a range of upsale options to cater to the different needs and capabilities of your customers. You may have customers who can’t afford your VIP social media package so offer them a much affordable option like access to your private group.

5.       Explain the benefits. When upselling to customers make sure that you’re not selling the product but the benefits of the products. This is to show them that their purchase will be worthwhile and can actually fill a need.

Final Thoughts

Even your most loyal customers may not be aware of all the products and services you offer, you need to remind them every now and then about your offerings. You can send an email blast to announce the launching of your new products, announce it on your website or upsell to them when they call you to buy something.

SCHEDULE YOUR "PLAN FOR PROFIT" SESSION WITH MICHELLE

9 Comments
Alicia Yarrish link
7/16/2018 02:50:38 pm

Great tips for upselling customers! Do all of these things with giving true value in mind and it can be so so successful! Thanks for sharing.

Reply
Amy
7/16/2018 03:18:02 pm

This is a great guide to help you learn how to up-sell to your customers, wonderful tips!

Reply
ejdilley link
7/16/2018 05:03:13 pm

Great upselling suggestions! I really like the idea of explaining the benefits!

Reply
fran jorgensen link
7/16/2018 06:36:42 pm

This is such a great post! I am currently re thinking my products and this is such a great new way to re think my current offering! Thank you so much for sharing!

Reply
Chanelle
7/16/2018 10:11:25 pm

gosh, there's a lot more than meets the eye when it comes to upsetting customers that I did not realise. A good little read here!

Reply
Alyssa Bouma
7/17/2018 12:12:10 am

upselling is definitely an art form, and one that i haven't mastered yet! these are great tips!

Reply
Kaylee Caraway
7/17/2018 12:38:22 am

I am so glad I stumbled upon this post! It is full of so much great information and food for thought! Thank you so much for sharing how to upsell your clients!

Reply
Lynsey Schweizer
7/17/2018 12:39:33 pm

Such a great post! These tips definitely work to help your customers get exactly what they need. Upselling takes work and this post makes it easier!

Reply
Sarah K Davis link
7/17/2018 09:56:20 pm

Good tips on up-selling clients! I'll have to think about some of these ideas!

Reply



Leave a Reply.

    RESOURCES

    The Passive Income Planner
    The Power of Goals Bundle
    Instavip Strategy Session
    How to start a profitable virtual assistant business
    Grow your business online with webinars
    Done for you social media posts
    SocialMediaMarketingPack - Social Media Marketing and Management | Grow Your Business Online
    Get Clients From Twitter - A Framework for Success: The Ultimate Twitter Planner

    RSS Feed

    Best of BuyerZone Entrepreneurial Blogs & Sites of 2012 Recipient
    Follow Macswomen on Instagram
    Tweets by @MACsWomen

    Archives

    August 2019
    July 2019
    May 2019
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    September 2013

SCHEDULE YOUR DISCOVERY SESSION WITH MICHELLE CHRISTIE!
Picture
Picture
Picture
Networking group for women in westchester new york
Copyright © 2018
About Us /  Privacy Policy / Return Policy  / Contact / Shop