The Smart Way To Getting the Most Exposure on Pinterest

This study shows that Pinterest is a fast-growing social networking site that’s soon to rival Twitter in terms of audience and growth. But how can you maximize your Pinterest campaign without spending too much time on it? One, automate your pins using a scheduling tool like ViralTag and two, utilize group boards.

What are group boards?

Group boards are just like regular Pinterest boards but with multiple contributors – other Pinners can be invited to pin on a group board.  This provides an easy way for Pinners to use Pinterest as a collaborative tool.

These types of boards are not only great in bringing similar content and ideas all into one place, they can also help increase the exposure of brands.

Here are more benefits that businesses and organizations can get from using Pinterest group boards:

1.       Increase your followers. Each contributor of a group board has his or her own set of followers, so this instantly doubles your exposure and your chances of gaining more followers.

2.       Increase repins and traffic. Since group boards usually have more followers, this will make the contents you share on the boards more likely to get repined, and more repins means more traffic to your website! 

3.       Increase engagement. If you want your followers to even feel more engaged, you can invite them to contribute on your board. Once they start pinning on your board, they’ll eventually become your brand ambassadors.

Following are some smart ways businesses are utilizing group boards:

• Project collaboration – if you are working on a project that involves other people, then you can invite them as contributors and then set the privacy setting of the board to “secret” if you want your board to be private to just your team.
• Event planning – if you are a wedding planner or an event coordinator and you want to ask  for input from your clients or your friends, what you can do is create a group board for this purpose alone. Pinterest is rich with amazing wedding and event ideas so anyone who stumbles on a great piece can just repin it to the group board to let everyone know. 
• Networking – group boards are great way to network with people on the same industry. You can pin about topics niche or industry-related. 

Creating and joining group boards

You can create your own group board and then invite contributors to it or join an existing group board. Here are some group board directories to help you find boards related to your niche: 

• http://www.pinterest.com/groupboards/
• http://www.pinterest.com/topgroupboards
• http://www.pinterest.com/AwesomeGroups
• http://www.pinterest.com/blogtheworld/
•  http://www.pinterest.com/diygroupboard/
• http://www.pinterest.com/pinterestgroups/
• http://www.pinterest.com/groupboardclub/

If you want to be really specific, you can use specific search terms.

Final Thoughts
You should however approach Pinterest group boards with caution. If not properly moderated, group boards can go from a nice collaborative tool to a wild out-of-control party! Only invite contributors who can add value to your board or business.