A great visual strategy plays a crucial role in amplifying engagement with your social media audience. If you want to get more from all your social media activities on Facebook, Pinterest, and Twitter, utilizing eye-catching image strategies is the best place to start.
According to a recent HubSpot study, a status update on Facebook that comes with an appropriate image generates 53% more engagement or response from fans or friends. This same technique also applies to other popular social media platforms like Twitter, Tumblr, and most especially, Pinterest.
With that said, if you are already integrating this strategy into your social media updates, you are on the right track. If not, then you should definitely consider doing it starting with the three proven image strategies below.
When you update Twitter or Facebook in the morning, or whenever you manage your social media during the day, use a tweetable image that goes along with your message. You will more likely get more Retweets, Likes or Shares from your followers and friends.
Creating a tweetable image is fun and easy to do once you get into it. You just need a nice image, then a message or an inspiring quote that you can add unto the image using the Paint tool on your computer, or Photoshop, or other photo editing tools.
If you have designing skills, you can come up with your own design rather than just grabbing and recycling existing photos from the web.
2. Sneak peek image
You have to always remember that the people on social media are primarily using it to have fun and connect with their family members and friends. They also use it to interact with other people they admire or care about.
A sneak peek image about what you’re doing right now in your business, offers you a great way to connect with your fans and followers on Twitter and Facebook on a more personal level.
3. Call-to-action image
Don’t just tell your fans or followers to do this or that. Be more creative when showing them the steps you want them to do - use an eye-catching image as your call-to-action. Post an image that asks your friends and followers to share, comment or like.
Start treating your target audience with great social media images today! For all your social media management needs, contact us now!