Search engine optimization (SEO) plays a crucial role in your online business. According to a study conducted by Compete.com, the difference between the first and second rank on a search engine result page (SERP) can be pretty huge.
About 85% of clicks on SERPs go to organic links when consumers are searching for a certain product or service online. With that, it has become more important than ever for your business to appear at the top of the search engine results.
How can you do that? Utilize social media activities to boost up your SEO efforts. Start with these three smart tips.
1. Use keyword-rich URL
SEO is all about the strategic use of keywords and key phrases. When you create a Twitter or Facebook page, make sure that it contains the name of your business organization and your targeted keyword. For example, if you’re into dog training, consider using twitter.com/jeandogtraining.
2. Beef up your “About” page
The About Me or About Us section is one of the most visited parts of your social media pages. Make the most of it by beefing it up with relevant information about your business replete with two or three of your top priority keywords.
Your top priority keywords are those keywords that you think your target audience will use when they search for your products or services. Use Google’s Keyword Tool to find the right keywords with a search volume and preferably with a low competition.
Don’t forget to promote your other social media pages on your “About” page.
3. Post fresh content regularly
Google and other major search engines favor those websites that offer fresh content regularly. Update your Facebook, Twitter, Pinterest and other social media you are using right now as consistently and frequently as you can. This will help your rankings.
Be sure also to cross-promote and link your main business websites and other social media pages. Responding to comments and initiating interaction on your Facebook page or Twitter will not only bolster your SEO, but also help engage and cultivate relationships with your audience.
A solid SEO plus smart social media strategies can drive a huge surge of traffic to your website. Get cracking today with those three easy tips above to expand your reach and online visibility.