Sure-fire call to action phrases increase your conversions. Now we’ll talk about common mistakes that may have undermined your call to action triggers, and doomed your efforts to convert traffic into something profitable for your business.
Look out for these top five call to action oops that may have cost you significant number of conversions, and sales.
1. Not authoritative
Tell readers what to do next with confidence, conviction and authority. That’s how you do it, all the time. There isn't any other better way. You’ve to show plenty of confidence in what you’re offering them. You can’t expect visitors to have the confidence to take action on your offer if you yourself aren’t confident.
2. Excessive self-proclaim hype
You don’t want sound like a used car salesman or saleswoman. Unless a well-respected industry expert says that your ebook or YouTube channel is the best, finest or add your own marketing superlative here _____, avoid too much self-proclaimed hype in your call to action.
It won’t do any good for your brand image.
3. Not specific enough
Develop a call to action that is specific, clear and easy-to-understand. Keep in mind that your readers lead busy lives, as you do. The magic number is 1. Go for a one-click call to action that instructs people what to do next specifically.
Two clicks are fine as long as they won’t take much for your readers to figure out what to do next.
4. No high-perceived value offer
The most effective way to create a sure-fire, killer call to action is to offer your audience something of high-perceived value. Make them an offer they can’t refuse, as Don Corleone likes to put it.
A lot of calls to action weren't followed because they committed this mistake.
5. No urgency
Phrases like “limited offer”, “buy now” or “only today discount offer” are guaranteed to get immediate actions from your readers. They motivate people to take action right away or else miss out on a great opportunity.
If you get a feeling that people leave your site without downloading your ebook or subscribing, then it’s time to review your call to action tactics and see if you’re guilty of one of those oops mentioned above. Fix the error immediately and start converting.
Now on to you…
What are some other call to action mistakes that you think should make this list? What are your recommendations? Share them with us!