As a woman who’s just starting out with your own business, committing marketing mistakes every now and then is just all part of the game. But if you know just what to look out for, marketing blunders can be avoided.
Following are some of the most common marketing mistakes women entrepreneurs should avoid:
Treating advertising and marketing as one. Take note that marketing is not comprised of advertising alone – advertising is just one of the many forms of marketing and probably one of the most expensive.
Thinking that only expensive marketing will work. Spending too much for your marketing efforts especially when you’re just starting out is not a smart business move. I personally grew through this mistake early on as a business woman. Effective marketing is not about expensive marketing strategies; it’s about finding the one strategy that works and maximizing that strategy.
Insufficient marketing budget. As mentioned, marketing doesn’t have to be expensive, but you will have to set aside a sufficient budget for you to be able to implement your plans. We have structured options for every level of business in our social media marketing packages to accommodate a variety of budgets.
Insufficient marketing research. You need to identify your industry, your competitors and the current trends and behaviors of your market before you start creating your marketing plan. Entering the business industry without a clear idea of these things is a clear recipe for failure.
No clear marketing plan. A marketing plan is like a roadmap that guides you towards your ultimate goal. At first, it may feel that you’re making progress but without a marketing plan, soon enough, after your resources have been exhausted, you’ll realize that you’ve been aimlessly wading through the industry not making any real progress at all.
Not focusing on your target market. Most new business women and some established business women as well, think that they’ll be able to convert more if they widen their target market. This is not the case. If you’re selling women handbags, your marketing efforts should be centered on capturing women audience and not the entire “market-verse”. Trying to get hold of everyone in the market will just burn through your resources.
Neglecting to track your marketing progress. It is important that you set metrics that would measure the overall effectiveness and success of your marketing strategy. By measuring and tracking the progress of your marketing efforts, you will be able to make necessary adjustments to your strategy, hence allowing you to maximize the yield of your marketing plan.
No marketing plan is foolproof and perfect, but with the right approach and by being on the lookout for the 7 most common marketing blunders mentioned above, you should be able to get the desired results from your marketing efforts. We are experienced and willing to help you develop a marketing plan for your business that works. To schedule a consultation, please complete our contact form with your name and best contact number and we will take it from there.