TOP LOCAL MARKETING TRENDS

​As a marketing expert, I stay up-to-date on what is happening in the online space, this is my focused area of expertise. While reading up on the ever-changing happenings in the online marketing world, here are some of my finding about the top trends in marketing for 2016.   

According to a recent survey of 500 local businesses; the top 5 local marketing tactics for this year are: Social Media Marketing, which ranked a whopping 74 %; followed by Search Engine Optimization at 68%; Mobile Friendly Website and Facebook Advertising came in at 63% and 60% respectively.  Source: ReachLocal

Most business women have a website for their business and maybe even a presence on social media. What most business women are not experiencing is more profits from their online marketing efforts. Knowing what your local business owners are focusing on this year, provides you with the data you need to measure how your business is matching up online. 

Questions you might ask yourself: 

1. Are my social media profiles optimized?
2. How much time do I currently dedicate to social media marketing?
3. Which of my social media platforms are driving the most engagement and traffic? 
4. Should I be doing Facebook advertising?
5. Is my website optimized? 
6. How am I converting leads into customers?

As the results from this survey further shows, 84% of local businesses said they plan to spend more time on their marketing in 2016. We know that marketing is the life-blood of every business. If you aren't marketing, your business is not being seen by your potential clients. Doing the right kind of marketing online can help catapult your business success.

Is your marketing up to par? If you are planning on reaching your ideal customers online, which is the way most business owners are marketing their products and services to potential customers these days; consider investing in your marketing as well. 

To register for our next MACs-iMize & Monetize Your Business Online Program sign up here: ​ http://www.macswomen.com/4weekcourse.html

For a Complimentary Session to discuss your online marketing, sign up here: FREE 30-Minute Session