Women Entrepreneurs you can turn your website into a lead generation machine with the addition of a registration form. Your website should be designed to be more than an online brochure which easily converts your visitors and becomes a powerful lead generation tool. A registration or contact us form can be such a commanding generator of leads that it makes sense to put them on other pages throughout the site as well.
Some best practices to consider when adding a registration form to your website include:
Using welcoming, benefit-oriented copy explaining why visitors should register, for example, exclusive access to business networking women.
Include a direct call-to-action, like “Register now” or “Get Information On Business Networking for Women. Click here!”
Including an irresistible offer, such as a downloadable white paper, an ebook or a Free Consultation , make it relevant to the needs of your audience.
Keeping the registration form short and easy to complete. Be mindful of your visitors time and only ask for the absolute minimum amount of information needed to get back in touch with the prospect, such as name, company name (if applicable), email address and phone number.
Establishing a process whereby the registered visitors are contacted quickly for follow up, whether by a marketer for qualification purposes or by a sales person, as applicable. Remember, the fortune is in the followup!