Twitter Tips for Women in Business

Far too often I see business women using twitter and not thinking strategically.  Check out a framework for success: the ultimate twitter planner for gaining more clients using Twitter.  

Whether you currently have a bazillion followers or a modest clan is irrelevant; every business woman using Twitter needs a plan in place that effectively supports her brand. 

So, what does that mean? It really comes down to putting a social media marketing strategy  in place for your business. One tip to help you attract the right followers on Twitter is to make your tweets count; share relevant, good content  -- make your tweets 'retweetable'.  

Another tip is to define who it is that you are speaking to.  Using hastags and following influencers in your industry are also strategies that will help to get your content out to the right audience. 

Sharing personal tweets are fine; after-all it is 'social' media and this solidifies that you are human; it humanizes your brand.  Still, think about the personal content you are sharing.  

Another Twitter tip to potentially gain you more followers, especially while you are offline, lets say at the end of each day, is to make your last tweet of the day count by posting a tip; blog post with link or retweet an influencer in your industry who shares good content -- something that is of interest to your ideal audience that might get you more followers and/or retweets.  

Here are Some More Twitter Tips for Business Women

1. Use a conversational tone to connect with your audience.
2. Incorporate a mix in your tweets to Include links, pictures and videos.
3. Tweet consistently and reply in a timely fashion -- a crucial element for twitter success. 
4. Keep Tweets short and sweet. According to Buddy media, tweets shorter than 100 characters get a 17% higher engagement rate. For example: Twitter Tips {LINK}! 
5. Tweet in real-time. How cool is it receive live tweets about an event that is happening in real time or to tweet from a live event?... Pretty cool! 
6. Follow your business interests. Following accounts in your industry is a fantastic way to discover compelling content and inspire ideas for your own tweets. Follow accounts that are interesting to you or your business. 
7. Initiate Engagement with a simple @reply. Engage other Twitter users in conversation using @replies and mentions. This simple feature makes it easy to communicate with other Twitter users. 

Putting a strategy in place that will MACs-Imize your business presence on Twitter is essential for your social media marketing success.  Business women who are not monetizing social media are leaving money on the table. To work with me, schedule a complimentary discover session here  and discover how to  develop and implement a winning strategy to monetize your social media marketing.