For women business owners who are marketing their brand actively online using multiple social media outlets, you can appreciate that having a system in place is crucial. Social media marketing can be time consuming and disorderly if handled inefficiently. Lets be real, it is difficult to find time to update each social network individually and run a successful business at the same time.
Not to worry, there is an app. for that... of course! Actually there are a wide range of applications that are dedicated to making marketing your small business across multiple social media platforms an easier process. One of the apps we use here at MACs Women regularly for our social media marketing is Hootsuite.
Hootsuite is a central hub for you to organize and manage your social media outlets like, Facebook (personal accounts & pages), Google+, LinkedIn, WordPress, Tumblr, Instagram, Foursqure, Myspace and many more - although not Pinterest, as of writing this blog post.
Updates from all these accounts can appear on your Hootsuite dashboard, which looks like this:
As women in business we can all appreciate the value of using our time wisely. One of the amazing features of using an application like Hootsuite is that you can simultaneously be logged into all your social media accounts on one interface, so that you can read and post through all your different outlets at the same time.
What also makes using apps like Hootsuite efficient is the ability to schedule your posts. Say for example your business has just launched a new product, and you want to make certain you make that information available to all your followers over the weekend. All you have to do is schedule that same post to go via all your social networks all at one once. Not only is this ideal for when you don’t have access to your accounts, but it also means you can dedicate just a short amount of time each day to sort out all your social media posting, and you won’t have to worry about it later.
Women in business will find that Hootsuite offers the super useful feature of auto-scheduling! You simply choose a date and time in the future to have your post automatically go out.
Scheduling messages can be helpful to women in business with keeping your accounts somewhat active at times that you are not "live" online, like during the evenings; weekends or when you are on that much needed vacation. I recommend, however, that you use it judiciously, as an account that is publishing mostly auto-scheduled messages doesn't get the interactivity that social media marketing really needs.
Hootsuite is also great for monitoring your brand and setting up teams.
This is blog post is just a brief glimpse of the capabilities and convenience of Hootsuite as an app to utilize for your social media marketing as a woman in business. There is a lot more utility behind the app, and it can certainly make social networking much more efficient for you and your business.
Hootsuite's basic plan is free and allows you to manage up to 5 social media accounts. The pro account is affordable at $9.99 per month with unlimited social media accounts; analytics and 2 users, which allows you add a team member. Go to Hootsuite and give it a hoot! If you would like us to help you get started with your social media marketing or manage a campaign for your brand, contact us by sending us an email and we will take it from there!