Using Yelp as a Marketing Tool for Business

This is a very important message to female entrepreneurs: there is nothing that you cannot do if you want to be successful. Indeed, gone are the days when women had to battle it out in order to be recognized or make a difference in a world that used to be considered by men as their territory. Thanks to technology, women entrepreneurs can have both a satisfying work life and take care of the family at the same time.

There are thousands of professional women who now run small businesses from home, either online, or from a small space that they set up as their work station. All it takes is vision, passion, patience and a creative use of business tools. One of the many business tools that is worth looking into is Yelp.

Yelp is a social networking site for small business owners. Its aim is to create a connection between business owners and customers through the use of reviews. It has been around for many years and allows entrepreneurs and customers to talk and interact about their products and services. Big and small business owners, men and women are members of this site; and being a customer, you have the chance to read the reviews of fellow customers about a product or service that you want to purchase. The main idea is either you will be convinced and purchase the item yourself, or be warned against buying it.

This site is a very helpful tool especially for female entrepreneurs. There is a drastic increase in women entrepreneurs nowadays and you can see how fast they are increasing in Yelp.

If you are wondering how yelp can help you in your business, here are some of the ways how:

• Business orientation. People will be oriented with what kind of business you are offering. Your information also will be made known to many people as well. Moreover, you can post your contact details should they be interested in availing of your services or if they want to place an order for your product. This is like placing an ad for television and you don’t need to pay a cent in order to advertise. In fact, advertisements nowadays are done via social networking sites like this and others like Facebook, Twitter, YouTube, Vimeo, Instagram and many more.
• Customer reviews. Feedback from clients and customers can provide women entrepreneurs with valuable insights and opinions from the people who matter most. These are downright honest reviews which can identify weak points in the products as well as areas which need improvement. Alternatively, customers have the lavish opportunity when it comes to praising your products or services if they truly are excellent.
• Business connection. Since this is a site that has the capability to connect companies and customers, you can also make use of it to connect with fellow entrepreneurs. If you’re a beginner, it is good to know that seasoned business owners are ready to take you under their wings and are willing to give you some pointers to get you started.

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As with all marketing efforts, make a plan for how much time you will spend connecting and engaging on Yelp. Let us know what successes you achieve or if you have further questions.  Feel free to leave us a review at http://macswomen.yelp.com