Visuals including pictures and videos exude a tempting effect to the buying audience. That is why Pinterest, now tagged as the virtual scrapbook network, is gaining attention that equals those of other leading, top social media marketing sites. So, what is Pinterest is all about and how will it help small business owners is only one of the many questions swimming through the minds of female entrepreneurs who want to give their business that competitive only presence. To know more about Pinterest and know how it can help you reach a wider network for your business online, continue reading.
Ø Just pin it. Pinterest lets users pin images and videos from almost any virtual source. Businesses can also pin pictures and videos that links to their websites. Along with pinning there are tools that allow small business owners promote their brand. Now, this may seem a cliché idea since social media websites like Facebook and Twitter have a more established popularity. However, Pinterest has a well-defined system that can make professional women sigh in delight.
Ø Women’s world. Women make up the majority of Pinterest users. In fact, most married and working women have Pinterest accounts. Judging from this information, any small business can immediately come up with a simple strategy that can make use of Pinterest to hit the right buyers and boost their social media marketing.
Ø Defined Categories. Small business owners and even those managing women’s organizations, online marketers, will be excited to know that Pinterest has defined creative and visual categories. This places female entrepreneurs who are doing business in clothing, photography, jewellery, and furniture at an advantage. Even those who are selling vintage goods can attach their businesses on one of these arty sorting.
Ø Pics and Vids. If pictures and videos play an important role in your online business, then Pinterest can surely highlight your company, especially if your business is into landscaping, kitchen remodelling, art, and gourmet meals. Moreover, if your visuals have links to your products and services, Pinterest allow buyers to follow that link where they can eventually make a purchase.
Ø Virtual Boards. Opening a Pinterest account is easy but bringing your products closer to your customers is another story. Pinterest’s unique marketing approach will surely turn curiosity into a need. For example, users can create specific panels that emphasize their products and services, so if you sell women’s clothes, you can create virtual boards with names like “Blouses” or “Beach Wear” including prices and even promos. This is like having a virtual booth that allows buyers to get and engage with your products right away.
Ø Added Features. Like any social media website, professional women can link their website addresses, Facebook, and Twitter account to their Pinterest profile. While pinning a “follow” and “pin it” button to every product or services; this increases a brand’s following and highlights its online business. So, start ups and online social media managers will find joy in this darling social media site.
Finally, Pinterest works best with businesses that heavily invest in visuals. If you would like to include more visual content into your social media marketing, complete our contact form here and we are happy to discuss options based on your goals and needs. As long as you have pictures and videos to post, Pinterest will always give back positive results. With more social media platforms concentrating on content sharing, consider Pinterest as an essential social media site to boost your online presence.
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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