How can you make your site visitors read your blog post? This is a dilemma of many bloggers since not all web contents are getting the attention that you expect or deserve. There are ways to make netizens go back to your site and you can do this by understanding why many social media platforms are emerging in this day and age. The reason for the emergent of different social media platforms is to cater to different types of clientele—there are those who are more interested in looking at pretty photos, some are more interested in reading helpful contents, some would prefer listening to what your company offers via audio, while there are those who are fond of watching videos. Knowing and understanding this will help you and other female entrepreneurs create a blog that will interest and excite a different mix of target clients. Part of this understanding is the knowledge that netizens are presented with so much information that they will only browse or skim your blog post first and continue reading if they see a topic or keyword that they are interested in. So, what blog post appeals to your target clientele?
Ø Visuals are more appealing to some site visitors. There are site visitors who are non-readers and would much prefer looking at photos or watching videos. As the adage says, a picture is worth a thousand words, and that it has its own story to tell. But if non-readers indeed read your blog, short captions or descriptions of 100 words or less will do the trick. If you are writing long web content, try using subtitles to make each point shorter.
Ø Reading from cover to cover. There are site visitors who will read and understand each word that you’ve written. However, to capture the interest of the said type of reader, your content should be informative, helpful and interesting which could convince them that what your site or your company offers is right for them. Female entrepreneurs must understand that some readers will look for every what ifs, how tos, and what abouts to be answered or addressed, they will be convinced and satisfied. If these types of visitors look at photos or watch videos, they do so only to supplement what they read.
Ø Some readers skim or browse than read the whole blog post. There are readers who will skim your web content to look for keywords that appeal to them. Once they find them, then they will continue reading. It’s like reading the blurb or the description at the back of the book in which a short review from a reputable media agency or publication was highlighted like ”Interesting and highly entertaining. The work of a virtuoso as he transports your senses to reality and daydream” – New York Post. Skimmers want to get a sense of what you are telling in your content and this actually appeals to both voracious readers and non-readers. So, make use of bullet points or sub-topics that can be interchangeable. Bold or highlight main points to attract the attention of skimmers and start your paragraphs and sub-topics with appealing sentences.
In a nutshell, good web contents are those that appeal to different types of site visitors and not alienating one type. If you understood this, then you as a female entrepreneur can and will find ways of how to incorporate the mix of photos, videos and text properly. So, writing a good lengthy copy will not ensure a successful blog. It is not enough that you are an expert of a topic like a female entrepreneur writing about small business for women. Rather, you need to understand how to present your topic that it will appeal to different types of site visitors. However, if writing appealing web content seems daunting, complete our contact us form here: contact MACs Women’s Group and we will discuss our content writing options with you.