Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know.
Other things brand advocates will do for your business:
As an entrepreneur, it is crucial that you identify the brand advocates in your network and understand why connecting with them is important. Anyone not actively identifying and engaging advocates is missing out on a lot of potential sales and business opportunities.
Here are 2 easy ways to identify brand advocates:
Over to you..
How about you, were you able to identify your brand advocates? How did you go about identifying them? Please comment below, we’d love to hear your thoughts.