What Brand Advocates Can Do For Your Business

Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know.

Other things brand advocates will do for your business:

• Give you referral sales through direct word-of-mouth advertising
• Write glowing testimonials about your business
• Help you expand your brand reach by sharing your content with their own set of social networks
•  Help you launch new products or services
•  Help strengthen your brand reputation by writing highly positive reviews
• Alert you of bad reviews and possible brand reputation detractors
• Inspire you to create better products by providing you with honest, constructive feedbacks

As an entrepreneur, it is crucial that you identify the brand advocates in your network and understand why connecting with them is important. Anyone not actively identifying and engaging advocates is missing out on a lot of potential sales and business opportunities.

Here are 2 easy ways to identify brand advocates:

1.  Ask people in your network or your existing customers this question: On a scale of 1 – 10, how likely are you to recommend our brand? You can consider those who answered 9 or 10 to be your advocates.
   
   
2.  Monitor your online mentions and find that follower or friend who frequently mentions or retweets you. Just conduct a quick Google search to find the right online monitoring tool for you!
   
   
3. Check out referrals. Look at your analytics data and find where regular traffic is coming from. It may be coming from a customer who made a positive blog about your business or one who created a video explaining how happy he/she was with your product or service.

Over to you..

How about you, were you able to identify your brand advocates? How did you go about identifying them? Please comment below, we’d love to hear your thoughts.