Your website serves as an online portal of your business. It does not only allow your customers to easily access your products and services, it also helps you extend your business reach.
And to be able to ensure that your site can actually convert visitors to qualified leads, the following are some of the top elements that you should consider:
1. A clear branding
Your visitors should know right away what it is you do and what you have to offer when they come to visit your website for the first time. This means that you should have a logo that reflects what your business is all about.
Having a clear marketing copy or mission statement on your homepage can also help tell visitors immediately whether they’re on the right site or not.
2. A simple URL or web address
Your website name should, again, represent your brand. It should be easy to remember so that people can conveniently type it into their web browsers whenever they want.
3. A sitemap
This is a summary of your site’s post and pages. Not only will this help visitors look through the information on your site, it can also boost up your search engine rankings. Search bots or crawlers love websites with sitemaps.
4. An easy-to-find contact information
If you want your visitors to be contacting you, make it easy for them to reach you. Layout your contact details on your “Contact Us” page, your header, or your footer. Provide them more than one means of getting in touch with you – an email address, a phone number, a fax number, a postal address, your social media pages, etc.
Also, never forget to add your “Contact Us” page on your main navigation menu.
5. Put up a testimonials page
Honest reviews from clients will add value to your business and this will help potential customers to trust more in your brand.
6. Always have compelling call to actions
That’s what call to actions are for – to compel visitors to do something. Be clear about what you want them to do, whether it’s to call your for a free consultation or a buy products on your page.
Come up with a great sales copy and make your call to action button stand out by choosing bright colors or attention-grabbing images.
7. Always have quality content
If you want first-time visitors to come back to your site again, provide them with quality content. Make your website the go-to resource in your niche by offering valuable information to your audience.