Are you doing the right marketing tactics for your business to help you get seen and bring in more profits? Well, I am here to tell you that there is a staggering number of business women who are not making any money from their online marketing effort.
In this post I want to talk to you about SEO and which type your should be focusing on. Now, some of you have probably heard about SEO -- search engine optimization -- but don't fully appreciate the power of it. Basically, there are two types of SEO. On-page and Off-page.
Briefly, on-page SEO is what most business women will focus on doing.
Unlike on-page optimization, off-page optimization is the process adopted by us, your online marketers and companies to optimize the webpages of our websites for search engines off our website.
One perfect example of off-page SEO is link building where as marketers we aim to get as many high-quality inbound links as we can back to our website. This is something that you as a business women should focus on doing in your business to increase your SEO. These inbound links indicate that other websites consider your website to be a good source of information.
The search engine rank of your website will be determined by the number of quality backlinks or inbound links of your website. This is why, as a marketer to business women who are serious about building a profitable business online, I often focus all efforts on off-page search engine optimization instead of on-page optimization.
On-page SEO is something that you can control. Off-page SEO is based on influence.
So, to put this in a nutshell. Business women who want to rank higher in the search engines and ultimately make more money online should focus on doing off-page SEO. Put together a backlinks strategy to include getting links from high-quality and popular websites are some great off-page optimization methods to do. The best option is getting one-way inbound links as opposed to reciprocal links which is not a good off-page SEO practice.
If you would like to contact me for a free session to discuss how I can help you with your online marketing efforts. Please schedule your business building session here.