Why would you want to build your email list when you can get more than enough traffic from your Facebook account, or Twitter, or from the ads you’re running on Google? You don’t want emails, you want page visits, which can then be converted to REVENUE! Yes, at the end of the day, you want revenues, not a list of email addresses.
In today’s digital market, it is wise for every business owner to remember that email marketing is more necessary than ever!
Don’t focus your efforts on social media marketing alone
Social media marketing is great because it puts your business directly in front of people who are interested in what you have to offer. It’s a free platform where customers and business connect and build relationship.
But here’s the catch..
You don’t have any hold whatsoever on your Facebook fans or Twitter followers. They could be gone anytime. One algorithm change and POOF! There goes the fan-base you’ve been working so hard to build.
Here are some more reasons why businesses shouldn’t abandon their email list:
1. People have emails even if they’re not on social media.
2. When someone subscribes to your newsletter, this means that they trust you.
3. People check their emails at least twice a day.
4. People find it harder to ignore a new inbox item than a new status update or tweet.
5. Email is more personal and professional.
Social media marketing, blogging and other forms of digital marketing out there can help grow your community. In fact, you shouldn’t let your email marketing stand on its own.
You can use social media to steer visitors to the opt-in page to your site. Conversely, your emails should contain links to your social media profiles so that people who are more comfortable connecting via social media can connect and converse with you there.