Why You Should Put a Human Face Behind Your Brand

Customers respond much better if they feel that they are connecting with a real person. When you focus on your brand, people will feel that the connection is too impersonal and this tends to alienate them. People like to do business with other people, not with a logo or a brand. 

Here are 2 tips on how you can improve the engagement of your customers, blog readers and social media connections:

Use a conversational tone when writing articles

Add a bit of personal touch when you write sales copies, blog posts or when you do videos and podcasts. A conversational tone or style of delivery will help you break that ‘brand barrier’. Write and speak as though you’re talking to a friend. Incorporate some experiences you've had. Don’t be too corporate-y and never use industry jargons as it will turn people off.

Use images of people

If you’re providing a service, you must incorporate images of people in your marketing copies and throughout your website. Always put a human face behind every service you provide. 

Web visitors are drawn to faces. You should use images of smiling people and with varying amount of eye contact. This article further outlines why you should add human photos on your site and how to do it the right way. 

Here are some quick examples:

• A travel website should use images of people with attractive and carefree smiles. The overall effect you want the images to send across is ‘open and inviting’.
•  financial brokerage site should use an image with a slight smile. Avoid the use of photos of people with overbearing smiles.
•  Pharmaceutical sites should use images of people with less eye contact, focusing more on the job. A dentist leaning in doing his work would be a good example.

The incorporation of human faces and images can make a huge difference not only in your conversion but also in how your company is perceived. 

How about you? Do you write in a conversational tone? Or do you sound too business-like in all your blog posts and articles? Are you using images of people on your site? Do you think that adding them would increase the trust and confidence factor of your site? Please tell us about your thoughts in the comment section below.