I am often told that I am great at getting sponsorship for MACsWomen which also leads to the follow up question: How do you do it? Then, a couple of the biggest misconceptions follow, I hear these over and over again: “my business is too small” and sponsorship is for “big” companies “we cannot offer much value to sponsors”. Well, let’s think about this for a second, every company started somewhere… every company started “small”… it is called growth and we all have the opportunity to grow through well managed campaigns. MACsWomen has grown over the past couple years and has successful won and attracted large corporate sponsors through our efforts. Sponsorship, when done well can provide an additional income stream that your company. Instead of thinking that your company is too “small” or that sponsorship is for “big” companies and “we cannot offer much value”, ask yourself these questions:
Once you have answered these questions and identified those people, write a proposal and send them something that will make them think “all right!” by partnering with this project we could generate more business, more visibility for our brand. Keep in mind that seeking sponsorship is not necessarily about asking for the big money upfront, it is about finding your company a new partner that wants to work with you so you both grow and both become more successful. As I regularly say, it is about building strong relationships. Our mantra at MACsWomen is Creativity Over Competition™. Creatively build that bridge to yes!
Ideally, your company and event generate multiple sources of revenue; one important source for many events is corporate sponsorship. Now that you have some defining questions, realize that you are not too small and you have value. Identify those values, your audience, your database, your website and many other options.