Facebook is a hotbed of opportunity for women in business who are interested in getting their brand message out to their target audience. As business owners we understand the power of social media marketing and the benefit of having a presence on this widely used social network called Facebook!
As with any marketing channel, it is important to approach your Facebook marketing with realistic objectives. Setting S.M.A.R.T. goals and working out a plan to attain those goal is highly recommended. Some Facebook marketing goals that go beyond acquiring a "bazillion fans", could include things like establishing your brand and increasing brand loyalty. Facebook is an excellent outlet to establish your business where your customers get to connect with you in a two way conversation. You can engage your audience on Facebook by getting them to participate in activities that go on in your business, like asking for their opinion about which new logo they prefer, for example and ultimately have them interact more with your business on a personal level.
Furthermore, when your fans like your business page, they are essentially opting in to receive your brand's messaging. This is a powerful opportunity for you as a business woman to connect with your audience and turn them into brand ambassadors and lifetime customers.
On Facebook, as in life, effective communication is key when conveying any message and especially so with social media marketing. It is not just about pushing out brand messages. It has become common for customers to use your business page to bring up inquiries or offer feedback that can prove valuable to your business Handled correctly, this is a wonderful way to communicate and offer up exceptional customer service!
Therefore, the first step in the process of marketing your business successfully on Facebook is determining the goals for your small business. Once you have put a plan in place, it's time to set up your Facebook page! Need help with branding your page? Let us work with you. For more information and to get a quote, email MACs Women at info @ macswomen.com.