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Social Media Strategy Class
5 Steps for crafting your brand's social media strategy!
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Intro
Introduction
Having a thought-out social media strategy for your company will eliminate the struggle of trying to get customers to engage more with your content and sales.
In this module I am going to walk you through my 5-step guide to developing a MACs-iMized Social Media Presence. You will get the steps you need to take to effectively craft your brand’s winning social strategy.
Here's what we will cover:
1.Establish SMART social media goals
2.Audit your social media presence
3.Develop a content strategy
4.Measure your progress
5.Refine your strategy
Now let's get started, it's time to MACs-iMize Your Visibility!
Having a thought-out social media strategy for your company will eliminate the struggle of trying to get customers to engage more with your content and sales.
In this module I am going to walk you through my 5-step guide to developing a MACs-iMized Social Media Presence. You will get the steps you need to take to effectively craft your brand’s winning social strategy.
Here's what we will cover:
1.Establish SMART social media goals
2.Audit your social media presence
3.Develop a content strategy
4.Measure your progress
5.Refine your strategy
Now let's get started, it's time to MACs-iMize Your Visibility!
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See you in the next module...
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Defining Your Goals
ALIGNING SOCIAL GOALS TO BUSINESS GOALS
As with everything that you set out to accomplish in life, your social media goals follow the same pattern. You must define what it is you would like to achieve for your business and social media.
Some things to consider for your business goals might include:
As with everything that you set out to accomplish in life, your social media goals follow the same pattern. You must define what it is you would like to achieve for your business and social media.
Some things to consider for your business goals might include:
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Social Goals
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Business Goals
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Establish SMART Social Media Goals
Based on the examples share above, I invite you to take this opportunity to set in place some smart social goals for your business.
● Make your goals specific, measurable, attainable, relevant and time based
● Avoid goals that focus just on vanity metrics like Likes and Followers
● Align goals with your overall business’ sales, marketing and productivity goals
Based on the examples share above, I invite you to take this opportunity to set in place some smart social goals for your business.
● Make your goals specific, measurable, attainable, relevant and time based
● Avoid goals that focus just on vanity metrics like Likes and Followers
● Align goals with your overall business’ sales, marketing and productivity goals
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See you in the next module...
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Audit Your Social Presence
Inventory all profiles representing your company
MACs-iMized Step
Using Google, search and note all official and unofficial pages representing your company including fan pages, rogue employee accounts and poser accounts.
MACs-iMized Step
Using Google, search and note all official and unofficial pages representing your company including fan pages, rogue employee accounts and poser accounts.
How to setup Google Alerts
How To Setup up Google Alerts for your name, company name and relevant industry terms.
Setting up Google Alerts is a simple process — you don’t even have to have a Gmail account to use Google Alerts.
1. Go to http://www.google.com/alerts/ where you’ll see this page:
2. Sign in if you have a Gmail account. If you don’t have a Gmail account, you can just start filling out the Google Alert form.
3. Enter the search terms you want the Google Alert to track, separated by commas. You can edit this later if you find you have too many or too few terms. If you’re not sure what to track, start with your name and your blog’s name. You may also want to include keyword phrases related to your brand and your niche.
4. Choose the Type of results you want Google Alerts to find and share with you.You can choose from the following:
— News
— Blogs
— Video
— Discussions
— Books
— Everything (so you can track it all)
5. Choose how often you’d like to receive your Google Alerts. I like to receive mine once a day or even once a week simply because I’m trying to cut down on the time I spend checking e-mail. However, if you’re tracking a timely project or news story, you may want to choose as-it-happens. Likewise, if you’re just keeping tabs on something that mildly interests you, but isn’t critical, you can choose once a week.
6. Choose how many results you want to get. You can receive “only the best results” or “everything” depending on your needs.
7. Choose where you’d like the Google Alerts delivered. If you have a Gmail account, you can receive them via gmail. If you’d
rather, you can receive them via RSS or another e-mail account.
8. Click the Create Alert button and finish.
That’s it. Easy and free.
1. Go to http://www.google.com/alerts/ where you’ll see this page:
2. Sign in if you have a Gmail account. If you don’t have a Gmail account, you can just start filling out the Google Alert form.
3. Enter the search terms you want the Google Alert to track, separated by commas. You can edit this later if you find you have too many or too few terms. If you’re not sure what to track, start with your name and your blog’s name. You may also want to include keyword phrases related to your brand and your niche.
4. Choose the Type of results you want Google Alerts to find and share with you.You can choose from the following:
— News
— Blogs
— Video
— Discussions
— Books
— Everything (so you can track it all)
5. Choose how often you’d like to receive your Google Alerts. I like to receive mine once a day or even once a week simply because I’m trying to cut down on the time I spend checking e-mail. However, if you’re tracking a timely project or news story, you may want to choose as-it-happens. Likewise, if you’re just keeping tabs on something that mildly interests you, but isn’t critical, you can choose once a week.
6. Choose how many results you want to get. You can receive “only the best results” or “everything” depending on your needs.
7. Choose where you’d like the Google Alerts delivered. If you have a Gmail account, you can receive them via gmail. If you’d
rather, you can receive them via RSS or another e-mail account.
8. Click the Create Alert button and finish.
That’s it. Easy and free.
Contact Michelle Christie Here.
DO YOU NEED HELP OR HAVE A QUESTION?
